Role Responsibilities to the Client

• Engage customer stakeholders to understand desired business outcomes
• Lead onsite client workshops and facilitate discovery activities
• Conduct marketing business process review meetings and lead the evaluation of functional and technical requirements
• Translate business requirements / user stories into an optimal solution design that is both scalable and maintainable by the client
• Develop a trusted adviser relationship with the client
• Provide technical consultation and training for clients on the Salesforce Market Cloud features and functionality for optimal benefit
• Guide clients to shape marketing automation system design and strategy

Role Responsibilities to the Internal Project Team

• Owns the overall solution design
• Provide SME guidance to team members as needed
• Consults with the Marketing Cloud Technical Architect on technical design aspects
• Delegates account configuration activities to MC TA.
• Collaborates with Project Team manager in managing scope, timelines, and deliverables
• Adheres to process methodology tasks and milestones

Role Responsibilities to the Silverline Management

• Demonstrate Silverline s core values
• Adheres to process methodology tasks and milestones
• Provide constructive feedback on delivery processes and practices where applicable for continued process improvement

Technical Skills & Attributes

• Expert with Marketing Cloud s Email Studio, Automation Studio, Mobile Studio, Journey Builder, MC Connect, Audience Builder, and SQL Query builder
• Expert with facilitating discovery and design workshops, as well as requirements gathering
• Proficient with business modelling and process documentation
• Proficient with database design
• Understanding of AMPScript, HTML, XML, and JavaScript
• Understanding of Marketing Cloud SOAP and REST APIs
• Understanding of client-side web development design languages, scripting tools, and protocols such as HTTP, CSS, XSLT, AJAX, JQuery, Java
• Experience with scoping and identifying new project work
• Deep knowledge of Salesforce ecosystem
• Familiarity with Content Management, POS/Commerce, or Web Analytics
• Familiarity with security standards such as TLS, SSL, data encryption preferred
• Preference for experience leading Interaction Studio and/or CDP implementations.

Personalization (Interaction Studio) desired skills:

• Help customers realize and execute on a 1:1 personalization vision that unifies a customer s experience across touch points (web, mobile app, email, sales service, POS, etc.).
• Deep understanding of web app technologies with experience both implementing and advising customers on best practices.
• Deep Understanding of ETL data processing
• Understanding of web application architecture including single page applications and server-side HTML web applications.
• Understanding of web technologies including HTML5, CSS, APIs, and Javascript
• General understanding of mobile app technologies with experience both implementing and advising customers on best practices
• Interaction Studio Accreditation desired.

CDP desired skills:

• Specializes in gathering and analyzing information related to data integration, subscriber management, and identify resolution
• Relevant Salesforce CDP platform experience or equivalent Customer Data Platform/Management experience preferred
• Experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
• Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)
• Knowledge of Data Governance and Data Privacy concepts and regulations a plus

• CDP Accreditation desired.

Soft Skills

• Owns the room in client-facing activities
• Highly consultative
• Facilitates collaboration
• Accountable to the project team in deadlines and deliverables
• Adheres to Adaptive Methodology and associated processes
• Defaults to over-communicating
• Has a bias for action
• Values teamwork
• Maintains a positive attitude
• Strong under pressure
• Is personable
• Strives to improve
• Stays abreast of Salesforce technology landscape